GIVE THE PAST A SLIP [515]

DEVO, part 1/3: https://www.leighspence.net/2025/09/its-not-to-late-to-whip-it-511.html

DEVO, part 2/3: https://www.leighspence.net/2025/10/what-we-do-is-what-we-do-514.html

Back in May 2018, I began an article like this: “When you can no longer tell yourself that all will be OK in the end, and how it can’t possibly get any worse, you confide in the relentless march of time: it must be over soon.”

This referred to the term in office of the 45th President of the United States, well before their replacement and re-election. I continued: “What I do know is that everything will find its centre, or equilibrium once more, even if it has to make a new one, as people take stock of where everything has reached.” I later clarified that, “I hope it is clear that this isn’t a repudiation of the way politics is currently conducted in the United States, but of the way conduct is currently conducted.”

The heavy subject matter was my recognising how the philosopher Jacques Derrida’s concept of “deconstruction” was confused with “destruction”, a continuing reassessment over wholesale replacement: “Derrida had to explain that the notion of there being a ‘centre’ was a functional one, as there had to be a centre that helped to form our understanding. Then again, when all you have is the text, the words, to hand, you have to see them in the sense of how they have been used.” This led on to the President’s choice of words in public, on social media, and so on.

The title I gave this article was “You’ll Never Live It Down Unless You Whip It”, incorrectly contracting “You will” from the lyrics of DEVO’s biggest hit in the United States – in the UK, it was their cover of “(I Can’t Get No) Satisfaction”, but more about that later.

I always understood “Whip It” as being more than the cracking of a whip – the second line is “give the past a slip”, an immediate clue that something else is up here – but the song’s video, of a woman’s clothes being whipped away from them, was DEVO’s giving in to the literal and sexual interpretation made by people of the lyrics, rather than accepting them as faux motivational statements that mask the use of violence to solve problems. Infamously, the later song “Through Being Cool” is aimed at “the ninnies and the twits” that misunderstood DEVO in the wake of “Whip It”, the lyrics as playfully direct as possible: “Waste those who make it tough to get around”, and “Put the tape on erase / Rearrange a face / We always liked Picasso anyway”.

I am sure I have previously said that I use song lyrics to title these articles as a primitive mode of search engine optimisation, catching people searching for what they think they have heard. DEVO have also talked about using the tactics of Madison Avenue advertising in getting their message about de-evolution to people. But what both things appear to prove is that people don’t listen closely to lyrics, but those who do are justly rewarded.

One of the best song lyrics I have heard comes from “(I Can’t Get No) Satisfaction”, written by Mick Jagger and Keith Richards: “Well I’m watching my TV, and a man comes on and tells me how white my shirts can be, but he can’t be a man ‘cause he doesn’t smoke the same cigarettes as me.” Richards was asked about this line in 1971, in an interview with “Rolling Stone" magazine, and he starts sounding like me talking about Jacques Derrida:

“A lot of them are completely innocent. I don’t think that one is. It might have been. I don’t know if it was a sly reference to drugs or not. After a while, one realizes that whatever one writes, it goes through other people, and it’s what gets to them. Like the way people used to go through Dylan songs. It don’t matter. They’re just words. Words is words.”

An ongoing theme on this website, since the first article in May 2016, is “all they have are words”, and everything that means. Now that writing about DEVO, a band for whom “In The Beginning Was The End”, has brought me back around to where I started, I feel that, next time, I need to see how I should follow another of their statements: “mutate, don’t stagnate”.

IT’S NOT TO LATE TO WHIP IT [511]

"New Traditionalists" alternative album cover

Having only discovered the genius of David Bowie after he died, and becoming enamoured with Kate Bush out of embarrassment for not having any of her albums [https://www.leighspence.net/2024/01/do-you-wanna-know-how-it-feels-432.html], I have, at the very least, understood DEVO, the “de-evolutionary” New Wave band and multimedia project, while it is still possible to see them live. As their catalogue of videos are restored and re-released to their YouTube channel, their work remains as vital and relevant as ever.

I first encountered DEVO many years ago, having had the name “Mark Mothersbaugh” drummed into my head as a child through his opening theme for the cartoon series “Rugrats”, also writing the incidental music alongside his brother Bob. I was pleasantly surprised by the big hits, formed of spiky synthesisers and guitars, driving rhythms and direct lyrics: “Whip It”, “Jocko Homo”, their idiosyncratic cover of the Rolling Stones’ “(I Can’t Get No) Satisfaction”, and “Through Bring Cool”, a song so soaked with smart-ass attitude over being misunderstood – “eliminate the ninnies and the twits” and “time to show those evil spuds what’s what” – that I will never let go of it.

If I only had DEVO’s songs, that would be enough. “Concept albums” are such a ubiquity that I hadn’t considered how much further DEVO took the notion of a “concept”. Indeed, co-founder and co-lead singer Gerard Casale described “de-evolution” as a “technique”, a philosophy informing the group’s outlook and work. 

Casale and friend Bob Lewis had already formed the initial idea that mankind was regressing, instead of continuing to evolve, through increasing dysfunction in society and herd mentality, when Mark Mothersbaugh brought to them a Christian anti-evolutionary tract titled “Jocko Homo: The Heaven-Bound King of the Zoo”, written by a Dr B.H. Shadduck in 1924. Having attempted to read it, I saw it was trying to say that the meeting of liberalism, rationalism and Darwinism had attempted to pass off skeletons as evidence of progress:

“Old bones only prove that brute races and families have passed and will pass. Rudimentary organs prove that equipment not used, be it a wing or a soul, becomes atrophied. THAT IS NOT EVOLUTION, it is the opposite. It is going the wrong way. Show us a species that is coming or an organ that is in the making. Show us how to grow wings where there are none.” [Capitals and italics are as per the original edition.]

The tract later states that “The scholar who believes the ‘fact’ of evolution, doubts the infallibility of the Bible. I know of no exception.” The DEVO song “Jocko Homo” provides its own answer: “All together now, God made man, but he used the monkey to do it / Apes in the plan and we're here to prove it / I can walk like an ape, talk like an ape, I can do what monkey do / God made man, but a monkey supplied the glue.”

The “Devolutionaries” that make up DEVO – its classic 1976-84 line-up is Gerald Casale (vocals/bass/keyboards) and Mark Mothersbaugh (vocals/keyboards), their brothers Bob Mothersbaugh (“Bob 1”, lead guitar) and Bob Casale (“Bob 2”, rhythm guitar and keyboards), and Alan Myers (drums) – present as identically-dressed agents of change, shedding light how humanity is devolving, while technology and cybernetic systems rapidly advance, encouraging people to recognise their plight, and recalibrate and reorganise as a result. 

I may have made this sound heavy-going for a very fun, surrealist and Dada-influenced band, but “Whip It” is a string of motivational statements about dealing with problems, its video only making the “whip” more literal. A further element is potatoes, referencing people and fans of the band as “spuds”, equating with a lowly vegetable often underestimated, as in the line from the song “I’m A Potato”: “I'm a spudman, I got eyes all around”.

While DEVO did not form in answer to it, the shootings by the Ohio National Guard of thirteen unarmed anti-war protestors at Kent State University in Ohio on 4th May 1970, killing four, loom large over the pre-history of the group – Gerald Casale was at the protest, one of his friends being killed there, while Mark and Bob Mothersbaugh were attending another campus at the university that day. Despite their proximity, there is no DEVO song specifically about the incident – this was left to distant observers like Crosby, Stills, Nash & Young, John Denver, Bruce Springsteen, the Steve Miller Band, The Isley Brothers, Genesis and so on – but it underlined the serious intent of highlighting “de-evolution”.

As early adopters of music videos, conceiving and producing them themselves, DEVO completed a short film in 1976 titled “In the Beginning Was the End: The Truth About De-Evolution”, building a narrative around performances that include characters General Boy and son Booji Boy. The film includes a “De-Evolutionary Oath”, adopting and repurposing a number of “Trick Rules” the “Jocko Homo” tract had “identified” as excuses for evolution theory, reappropriated as calls to action. For the sake of completion, these are: wear gaudy colours or avoid display; lay a million eggs or give birth to one; the fittest shall survive yet the unfit may live; be like your ancestors or be different we must repeat!

My favourite DEVO album is “New Traditionalists”, released in 1981 – it had to be, with “Through Being Cool”, a riposte to the band becoming “cool” after the release of “Whip It”, and employing a darker, more synthesised sound, albeit one caused by the master tape shedding oxide. “Beautiful World” may qualify as one of the best DEVO songs of all, a simple hymn to how great the world is... “for you, for you, for you”. The accompanying video creates a utopian montage of American cultural life, becoming darker and more menacing before the punchline of “It’s not for me” is reached.

I also love how they masqueraded as a corporation, press releases and all, for their most recent album, 2010’s “Something for Everybody”. I now know the famous red ziggurat “energy dome” hats were influenced by the work of scientist Wilhelm Reich, and that I would need to insert a hard hat liner not just for comfort, but to allow the hat to collect energy properly. I find it hilarious that they created the fake Christian pop band Dove, in order so they could appear as their own opening act, one that couldn’t be better than they were. I’m still not sure about the deliberately anaemic cover versions of their own songs in the “EZ Listening Muzak” tapes, originally created to stop live venues playing other bands’ songs before their concerts, but I think they are growing on me – the “EZ” version of “Come Back Jonee” sounds like I may have heard it in an episode of “Rugrats”.

This hasn’t been a case of me recounting lore or building a story. I have been genuinely fascinated by discovering DEVO’s vast body of work, and wanted to share my findings. At the same time, I hope it is as clear as possible that art and politics are not separate, and all art is political as a result – even if the group were just reflecting their current time, that engagement also confirms their intentions in creating that work, and in their continuing to perform it. This notion forms the basis of the art critic John Berger’s book “Permanent Red”, published in 1960:

“But why should an artist’s way of looking at the world have any meaning for us? Why does it give us pleasure? Because, I believe, it increases our awareness of our own potentiality. Not of course our awareness of our potentiality of artists ourselves. But a way of looking at the world implies a certain relationship with the world, and every relationship implies action.”

And so, I love DEVO, and I love how their work energises me. 

I COULD MAKE IT LONGER IF YOU LIKE THE STYLE [120]

Here are a few of those stories that, while not becoming full-length articles, still needed to be told:

1. PUT THE TAPE ON ERASE: After learning how the FLAC format preserved the sound of my CDs onto my Sony Walkman [link], I was disturbed by the clicking noise on the test track I used. Was it caused by the Walkman, the transfer program, or a scratch on the (brand new) CD? No – it was the original recording. I used “Through Being Cool” by DEVO, a song written in revolt at the sudden popularity of “Whip It,” and a song I played multiple times a day at the time, putting the clicks down to the YouTube upload I found. I later found it was down to the record company: DEVO’s “New Traditionalists” album was recorded using a new brand of analogue tape from 3M, but after finding the tape was falling apart from the edges, DEVO appealed to Warner Bros to re-record their work – they refused, so DEVO had to transfer the now-imperfect recordings to another tape in order to complete the album. The darker, less polished sound of the album could be said to be an unhappy accident, but when DEVO wanted to “spank the pank who tried to drive you nuts,” they could have been singing at Warner Bros.

2. I AM SAILING STORMY WATERS: “Captains of the Queens” was a memoir by Harry Grattidge, a commodore for the Cunard line of ocean liners, and he writes in it about how, in 1949, a piano fell through the floor of a dining room on RMS Aquitania, while a corporate lunch was taking place. The Aquitania entered service in 1914, alongside the Mauretania and Lusitania, ships originally in competition with White Star’s Titanic and Olympic. However, after thirty-five years, two world wars and three million miles, it was not in the best shape, with leaking decks in poor weather. Aquitania would be withdrawn from service by the end of 1949, deemed too expensive to refit, after three years ferrying people emigrating to Canada, and scrapped in 1950. The image I have in my head was that the piano was being played as the floor started to collapse – people then stood around the eventual hole, the piano having impacted the floor below, as one person tells the player, “well, it made a better noise than you did.”

3. DON’T YOU FORGET ABOUT ME: “The Goon Show,” the surrealist masterpiece by Spike Milligan, Peter Sellers and Harry Secombe, was nonetheless a BBC radio show from the 1950s, and had an announcer to, well, announce the episode. Enter Wallace Greenslade, who joined the BBC’s European service in 1945, becoming an announcer on the Home Service (now Radio 4) in 1949 to link programmes and read the news. Greenslade joined “The Goon Show” with its third series in 1952, just as it was turning from programmes of sketches into single three-act stories.  Greenslade’s clipped, authoritative delivery made Milligan’s diversions deceptively understandable and reasonable, proving to be the perfect straight man, playing other straight parts in stories as required. He was also allowed to be belligerent: “The Six Ingots of Leadenhall Street Part 2, or the Two Ingots of Leadenhall Street Part 6, whichever you like, I don’t care.” With “The Goon Show” playing out across the world, including on US radio by NBC, Greenslade also became one of the first on-screen newsreaders on British television, making a trademark of taking off his glasses when wishing viewers a good evening at the end of the bulletin. Greenslade died of a heart attack in 1961, aged just 48, only one year after “The Goon Show” ended, never to have knowledge of the place he has in British comedy to this day, as the man who subverted authority by playing the very voice of authority.