Showing posts with label uncanny valley. Show all posts
Showing posts with label uncanny valley. Show all posts

15 October 2022

AROUND THE WORLD, AROUND THE WORLD [365]


The Ford Escort was the biggest-selling car of the 1980s, a statement that applies both the United Kingdom and the United States.

 

Whether that statement applies to one car is another question. Created as a “world car” between Ford’s American and European divisions, ostensibly to share both expertise and production costs, the Escort on sale in North American showrooms from 1980 shared little more than its engine with its European counterpart, and its design is different enough to call the effort of sharing its development into question.

 


I had not heard of there being a separate Ford Escort until a couple of weeks ago, but looking at pictures of it brings a sort of an “Uncanny Valley” effect – the European version was so prevalent on British roads, seeing something that purports to be the same thing, while looking almost like it, but not quite, produces an unwarranted feeling of unease.

 

Reading the 1982 brochure for the North American Escort reveals the difference in approach with Ford of Europe: placing emphasis on its “world car” status, and on having outsold every imported car in the US in 1981, Ford introduced the Escort to replace both the Pinto, a “subcompact” coupé-looking car with a poor safety record, and the Fiesta, Ford’s first attempt at a “world car” that was too small for the United States (and which I have talked about here: link). Both the targets and the stakes were set high, but this situation was only found in North America, and its half of the plan must have inevitably diverged to meet them.

 

The European Version

Meanwhile, the focus of the European Escort was squarely on aerodynamics, fuel economy and simplicity of design, having launched in the UK with the slogan “Simple is Efficient”. Unlike Ford of America, which attached a globe logo to every Escort sold there in its first year, Ford of Europe make no mention of having developed the car with anyone else. The European Escort’s straight line design was by Uwe Bahlsen and Patrick Le Quément, following it with the futuristic, for the time, Ford Sierra (also discussed previously: link).

 

The North American Escort could serve to indicate the main differences between American and European cars in general. It has the same wheelbase as the European model, but is nine inches longer, two inches wider, and one inch shorter in height, with a more sloped nose, and chrome trimmings on even the base L model. Only a 1.6 litre engine was offered initially in America, the largest of the engines offered in Europe, and the interior was entirely redesigned, with black, fawn and blue colour combinations joined by an all-interior blood-like colour known as “Medium Red”. The “Squire Option” of faux wood panelling was available on the estate car.

 


Contributing to the design changes to the North American Escort may have been differing safety standards. Many European manufacturers in the 1970s seen their sleek designs essentially ruined through the process of “federalisation” to meet US safety regulations, often through the addition of thick black shock-absorbing bumpers to protect the headlights and engine in a 5 mph collission – Ford would do this with the Capri coupé when it was sold as the Mercury Capri in the US. This led British Leyland to redesign the MGB and MG Midget to suit, but because the US was their main market, it had to be done.

 

The Escort would become more of a “world car” through the 1980s, adding production at Brazil, Argentina and Venezuela to the factories in the UK, West Germany, Spain and the United States. However, the Escort produced in South America was the European version – the North American version was only sold in North America, and was only made there too. When Ford of America updated their Escort in 1990, it opted to rebrand the Ford Laser, a car sold mostly in Asia and Australasia, and based on the Mazda 323. Meanwhile, successive updates of the European Escort continued until the Focus began replacing it 1998, the Escort name disappearing in 2002... until it reappeared in 2015, on a redesigned Focus saloon car sold in China and the Middle East. Perhaps the name travels further than the car.


"Medium Red"


22 December 2019

SOMEONE MUTTERS AND THE STREETLAMP GUTTERS [212]



For the benefit of anyone reading this in the years following the 2019 release of “Cats,” the film version of Andrew Lloyd Webber’s stage musical, there was actually quite a backlash at the time. Basically, an embargo on reviews of the film, led to a number of scathing reviews being released at the same time, disparaging the choices made in the adaptation, most notably for replacing stage costumes and make-up with computer-generated cat ears and fur, placing Edwardian London in the centre of the “Uncanny Valley.”

I decided to watch the film anyway, not put off by the reports of reviews, and mainly because I would rather make my mind up on such matters. It would be hypocritical for someone that writes about films to swear off a production based on what someone else wrote. I am so used to analysing films that I don’t much care if something is spoiled, because how those spoiled moments are reached may be just as interesting.


That said, “Cats” brings up an old British saying: “Oh my giddy aunt.” I need not describe one of the longest-running musicals of all time, only to say that the film version, directed by Tom Hooper of “Les Misérables,” presents exactly the adaptation you expected, with all that a film production can bring to it. The musical’s elements are all present, although the choreography is sometimes obscured by choppy film editing, and the performances are spectacular, because the best takes are included – Jennifer Hudson’s version of “Memory” is the highlight, of course, along with “Magical Mr. Mistoffelees.” It is more naturally filmic in presentation, which was a relief after previously seeing the flat, stagey direction of “The Producers” musical as a film – the blueprint is there in Arthur Freed’s productions at MGM, and “Cats” runs in that direction, armed with its synthesiser-primed orchestral score.

The amendments made for the film are to be expected. More locations can be used, with punning names for places littering the background like an episode of “The Simpsons,” and the actors are rendered to scale for those locations - you were always going to end up with something that looked like a cat version of “The Borrowers.” The computer-generated imagery is only noticeable because of what it is being used to create, which is necessary to tell the story without just making it a photographed version of a stage performance - one of those was already made in 1998.

As someone that never previously saw the musical, having just not been interested enough, the character of Victoria, originally silent, is boosted to become the lynchpin for the viewer, with Francesca Hayward making an impressive film debut. This addition is not unusual: Grizabella the Glamour Cat is not present in T.S. Eliot’s original collection of poems, but was added for the stage, based on work previously rejected by Eliot. Victoria is not a protagonist, and there is no attempt to overlay a story to link the original collection of song performances, but the presence of a focal point to which the viewer can return, after each cat sings their song, is necessary in a medium that, unlike the stage, relies upon  the intimacy of closeups and mid-shots. Victoria’s new song, “Beautiful Ghosts,” by Taylor Swift and Andrew Lloyd Webber, did not feel tacked on, particularly contemplating “Memory.”


The only reason I have not addressed the “uncanny valley” situation is because I, personally, do not think it is important, as suspension of disbelief is necessary when taking in any fictional story, regardless of how it is presented to you – rather than having to mentally reconcile human-cat hybrids, I mainly wanted to stop hearing the word “jellicle” over and over again. 

The concept of the “uncanny valley” is that, if a humanoid object imperfectly replicates an actual human being, it will provoke an unfavourable reaction, decreasing any possible affinity to the replica. However, because I was watching actual human beings throughout the film, the “uncanny valley” cannot exist in this case, unless you were expecting anatomically-correct real cats, with human voices. I prefer to think of it this way: Elton John, whose film “Rocketman” was written by “Cats” scriptwriter Lee Hall, performed what I think is the best version of his song “Bite Your Lip (Get Up and Dance!)” at his Central Park concert in 1980, a performance so forceful and energetic that you forget he is wearing a Donald Duck costume – he clearly suspended his own disbelief at that one too.