IT’S NOT TO LATE TO WHIP IT [511]

"New Traditionalists" alternative album cover

Having only discovered the genius of David Bowie after he died, and becoming enamoured with Kate Bush out of embarrassment for not having any of her albums [https://www.leighspence.net/2024/01/do-you-wanna-know-how-it-feels-432.html], I have, at the very least, understood DEVO, the “de-evolutionary” New Wave band and multimedia project, while it is still possible to see them live. As their catalogue of videos are restored and re-released to their YouTube channel, their work remains as vital and relevant as ever.

I first encountered DEVO many years ago, having had the name “Mark Mothersbaugh” drummed into my head as a child through his opening theme for the cartoon series “Rugrats”, also writing the incidental music alongside his brother Bob. I was pleasantly surprised by the big hits, formed of spiky synthesisers and guitars, driving rhythms and direct lyrics: “Whip It”, “Jocko Homo”, their idiosyncratic cover of the Rolling Stones’ “(I Can’t Get No) Satisfaction”, and “Through Bring Cool”, a song so soaked with smart-ass attitude over being misunderstood – “eliminate the ninnies and the twits” and “time to show those evil spuds what’s what” – that I will never let go of it.

If I only had DEVO’s songs, that would be enough. “Concept albums” are such a ubiquity that I hadn’t considered how much further DEVO took the notion of a “concept”. Indeed, co-founder and co-lead singer Gerard Casale described “de-evolution” as a “technique”, a philosophy informing the group’s outlook and work. 

Casale and friend Bob Lewis had already formed the initial idea that mankind was regressing, instead of continuing to evolve, through increasing dysfunction in society and herd mentality, when Mark Mothersbaugh brought to them a Christian anti-evolutionary tract titled “Jocko Homo: The Heaven-Bound King of the Zoo”, written by a Dr B.H. Shadduck in 1924. Having attempted to read it, I saw it was trying to say that the meeting of liberalism, rationalism and Darwinism had attempted to pass off skeletons as evidence of progress:

“Old bones only prove that brute races and families have passed and will pass. Rudimentary organs prove that equipment not used, be it a wing or a soul, becomes atrophied. THAT IS NOT EVOLUTION, it is the opposite. It is going the wrong way. Show us a species that is coming or an organ that is in the making. Show us how to grow wings where there are none.” [Capitals and italics are as per the original edition.]

The tract later states that “The scholar who believes the ‘fact’ of evolution, doubts the infallibility of the Bible. I know of no exception.” The DEVO song “Jocko Homo” provides its own answer: “All together now, God made man, but he used the monkey to do it / Apes in the plan and we're here to prove it / I can walk like an ape, talk like an ape, I can do what monkey do / God made man, but a monkey supplied the glue.”

The “Devolutionaries” that make up DEVO – its classic 1976-84 line-up is Gerald Casale (vocals/bass/keyboards) and Mark Mothersbaugh (vocals/keyboards), their brothers Bob Mothersbaugh (“Bob 1”, lead guitar) and Bob Casale (“Bob 2”, rhythm guitar and keyboards), and Alan Myers (drums) – present as identically-dressed agents of change, shedding light how humanity is devolving, while technology and cybernetic systems rapidly advance, encouraging people to recognise their plight, and recalibrate and reorganise as a result. 

I may have made this sound heavy-going for a very fun, surrealist and Dada-influenced band, but “Whip It” is a string of motivational statements about dealing with problems, its video only making the “whip” more literal. A further element is potatoes, referencing people and fans of the band as “spuds”, equating with a lowly vegetable often underestimated, as in the line from the song “I’m A Potato”: “I'm a spudman, I got eyes all around”.

While DEVO did not form in answer to it, the shootings by the Ohio National Guard of thirteen unarmed anti-war protestors at Kent State University in Ohio on 4th May 1970, killing four, loom large over the pre-history of the group – Gerald Casale was at the protest, one of his friends being killed there, while Mark and Bob Mothersbaugh were attending another campus at the university that day. Despite their proximity, there is no DEVO song specifically about the incident – this was left to distant observers like Crosby, Stills, Nash & Young, John Denver, Bruce Springsteen, the Steve Miller Band, The Isley Brothers, Genesis and so on – but it underlined the serious intent of highlighting “de-evolution”.

As early adopters of music videos, conceiving and producing them themselves, DEVO completed a short film in 1976 titled “In the Beginning Was the End: The Truth About De-Evolution”, building a narrative around performances that include characters General Boy and son Booji Boy. The film includes a “De-Evolutionary Oath”, adopting and repurposing a number of “Trick Rules” the “Jocko Homo” tract had “identified” as excuses for evolution theory, reappropriated as calls to action. For the sake of completion, these are: wear gaudy colours or avoid display; lay a million eggs or give birth to one; the fittest shall survive yet the unfit may live; be like your ancestors or be different we must repeat!

My favourite DEVO album is “New Traditionalists”, released in 1981 – it had to be, with “Through Being Cool”, a riposte to the band becoming “cool” after the release of “Whip It”, and employing a darker, more synthesised sound, albeit one caused by the master tape shedding oxide. “Beautiful World” may qualify as one of the best DEVO songs of all, a simple hymn to how great the world is... “for you, for you, for you”. The accompanying video creates a utopian montage of American cultural life, becoming darker and more menacing before the punchline of “It’s not for me” is reached.

I also love how they masqueraded as a corporation, press releases and all, for their most recent album, 2010’s “Something for Everybody”. I now know the famous red ziggurat “energy dome” hats were influenced by the work of scientist Wilhelm Reich, and that I would need to insert a hard hat liner not just for comfort, but to allow the hat to collect energy properly. I find it hilarious that they created the fake Christian pop band Dove, in order so they could appear as their own opening act, one that couldn’t be better than they were. I’m still not sure about the deliberately anaemic cover versions of their own songs in the “EZ Listening Muzak” tapes, originally created to stop live venues playing other bands’ songs before their concerts, but I think they are growing on me – the “EZ” version of “Come Back Jonee” sounds like I may have heard it in an episode of “Rugrats”.

This hasn’t been a case of me recounting lore or building a story. I have been genuinely fascinated by discovering DEVO’s vast body of work, and wanted to share my findings. At the same time, I hope it is as clear as possible that art and politics are not separate, and all art is political as a result – even if the group were just reflecting their current time, that engagement also confirms their intentions in creating that work, and in their continuing to perform it. This notion forms the basis of the art critic John Berger’s book “Permanent Red”, published in 1960:

“But why should an artist’s way of looking at the world have any meaning for us? Why does it give us pleasure? Because, I believe, it increases our awareness of our own potentiality. Not of course our awareness of our potentiality of artists ourselves. But a way of looking at the world implies a certain relationship with the world, and every relationship implies action.”

And so, I love DEVO, and I love how their work energises me. 

WE'RE LEAVING TOGETHER [246]

Taking a look at Twitter, I see Debbie Harry and Kate Bush are trending. The BBC had shown two episodes of “Top of the Pops” from 1989, repeating old performances they made. As ever, that was not why they were still trending from the night before: it was from people opening Twitter themselves, and expressing thanks that they hadn’t died, because seeing their names trending got them worried for a moment. Of course, writing their names out one more time feeds them back into the system, and the process continues. My sincere hope is that, one day, this will happen to Twitter itself, and no-one will have reason to care.

I have maintained a presence on Facebook and Twitter since 2009, initially to avoid being impersonated, and later just to keep up appearances, as more people made social media their primary form of communication. Today, these accounts are only used to promote my writing, along with an Instagram account I recently started, in order to keep a hand in there. (I should point out that most referrals to www.leighspence.net are from searches on Google, far outstripping social media.) Outside of these, I have no reason to engage: Twitter is a place for people to shout the first thing that comes into their heads, usually about how what they said previously was taken out of context; and Facebook is for parents posting pictures of their children. Instagram is for selfies, but we knew that much already.

There will come a time when social media will end – sites will either be legislated out of existence, or people will get bored and wander off. Either extremism and fake news will be dealt with, or people will just have to learn how to speak to each other properly – which they have increasingly been doing via by video conferencing services, like Zoom, FaceTime and Microsoft Teams, instead of social media. This is much healthier than measuring your influence and wealth by how many followers you have. If you really need to let people know what you think about something, get a blog, or ask Google to resurrect GeoCities.

I have no answers on what would happen after social media is ended, because the next question would be what to do with the data that sites were allowed to collect. For as much use as it could have in anonymised form, identifying and targeting specific groups of people with only the services they could want, the data collected will immediately become outdated and irrelevant the moment that collection is stopped.  

There is precedence, in the form of Bebo and MySpace – just delete the data, put it beyond use, and move on. The former was a site that was founded after Facebook in Twitter, in 2005, and closed when it went bankrupt in 2013. Meanwhile, MySpace has remained in business since 2003, but use of the site had peaked by 2009, and what remains is ineffective. Bebo’s bankruptcy led to the announcement that user data would be deleted, although account holders were given the opportunity to download what they had entered first. MySpace, however, returned to public consciousness in 2019 when a server move led to their pre-2016 records being corrupted and lost, with a banner warning of this remaining on their front page – for those who were shocked into remembering they still had account, their data was now irretrievable.

Admittedly, I do not know where I am going with any of this, but I would just like to think of a time when there is no social media anymore. Everyone will be out of their respective bubbles, I have no obligation to maintain a presence there, and presidents will have one less way to bully their people.

WALKING ABOUT WITH A HEAD FULL OF MUSIC [67]

Last week, Apple announced they were withdrawing the iPod shuffle and nano after twelve years on sale. In 2005, they were the latest extensions of a product line aiming to cram your music collection into your pocket, definitively doing away with cassettes, discs and vinyl for a generation of people.

And now, over a decade later, vinyl has come back, CDs remain on general release, nostalgia over cassettes exist, and MP3 players have been replaced by smartphones and streaming services like Spotify and, crucially, Apple Music, renting music instead of selling, and not taking up space on devices or on shelves.

Meanwhile Sony, creators of the Walkman personal stereo system in 1979, using their existing 3.5 mm headphone jack they created fifteen years before, will carry on regardless, having kept up with their customers’ needs, changing from cassette players to CDs, DAT, Mini-Disc, Video 8, MP3, and lossless audio, bringing out new formats as the needs arise.

This new situation may be suited to many people’s needs, but not mine: I was given free access to Spotify with a previous phone contract, and bought only a few MP3s of songs in that time, but when I found their rights to stream songs by Prince had ended, I did not begin to pay when the contract ended. (Prince is now back on Spotify, but still missing “Fury,” one of my favourite of his songs.)

I have owned an iPod nano for nearly five years, the latest in an almighty long line of personal stereos, radios and MP3 players, and it has been the most flexible and durable device of them all. Apart from storing nearly two thousand songs, with many more via FM radio, it has been dropped, rained on, thrown, and lost in the snow – earlier this year, a sign was put up on the way out of work, alerting the owner of “Leigh Spence’s iPod,” the name I gave the device to find it on iTunes, to call into the nearby police station.

The relief at getting my iPod back was palpable, even though I would not have lost a single song if I never saw it again. Being without the ability to hear my favourite music exactly when I need it speaks to the deep personal bond we make with music and their artist, be it David Bowie or the Spice Girls. The devotional task of loading all of Bowie’s studio albums onto my iPod, having dug deeper into his music following his death, while doing the same with Kate Bush’s work after being mortified at not owning any of it, can be as special as making a mixtape once was – playing and sharing love of music, to do yourself, and your friends, a massive favour in times to come.

But now, with my iPod filled to its 16Gb capacity, no next-generation model to come, and the larger iPod Touch really just an iPhone without the phone (or FM radio), where can I go next? The only logical answer is back to where it all started: Sony.

Looking for a film or album to buy in HMV, I know that Sony had a hand in creating all the formats I can buy, including Blu-Ray, but not vinyl (except perhaps the turntable to play the discs on). It also shouldn’t be a surprise music labels like Columbia/CBS, Arista, RCA, and Epic, and film companies Columbia, TriStar, MGM and United Artists, are all owned by Sony – this innovative new technology isn’t going to sell itself.

There is one Walkman I would like: a copper body, premium components, and 256 gigabytes of memory. Does anyone have a spare three thousand pounds?