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| "New Traditionalists" alternative album cover |
Having only discovered the genius of David Bowie after he died, and becoming enamoured with Kate Bush out of embarrassment for not having any of her albums [https://www.leighspence.net/2024/01/do-you-wanna-know-how-it-feels-432.html], I have, at the very least, understood DEVO, the “de-evolutionary” New Wave band and multimedia project, while it is still possible to see them live. As their catalogue of videos are restored and re-released to their YouTube channel, their work remains as vital and relevant as ever.
I first encountered DEVO many years ago, having had the name “Mark Mothersbaugh” drummed into my head as a child through his opening theme for the cartoon series “Rugrats”, also writing the incidental music alongside his brother Bob. I was pleasantly surprised by the big hits, formed of spiky synthesisers and guitars, driving rhythms and direct lyrics: “Whip It”, “Jocko Homo”, their idiosyncratic cover of the Rolling Stones’ “(I Can’t Get No) Satisfaction”, and “Through Bring Cool”, a song so soaked with smart-ass attitude over being misunderstood – “eliminate the ninnies and the twits” and “time to show those evil spuds what’s what” – that I will never let go of it.
If I only had DEVO’s songs, that would be enough. “Concept albums” are such a ubiquity that I hadn’t considered how much further DEVO took the notion of a “concept”. Indeed, co-founder and co-lead singer Gerard Casale described “de-evolution” as a “technique”, a philosophy informing the group’s outlook and work.
Casale and friend Bob Lewis had already formed the initial idea that mankind was regressing, instead of continuing to evolve, through increasing dysfunction in society and herd mentality, when Mark Mothersbaugh brought to them a Christian anti-evolutionary tract titled “Jocko Homo: The Heaven-Bound King of the Zoo”, written by a Dr B.H. Shadduck in 1924. Having attempted to read it, I saw it was trying to say that the meeting of liberalism, rationalism and Darwinism had attempted to pass off skeletons as evidence of progress:
“Old bones only prove that brute races and families have passed and will pass. Rudimentary organs prove that equipment not used, be it a wing or a soul, becomes atrophied. THAT IS NOT EVOLUTION, it is the opposite. It is going the wrong way. Show us a species that is coming or an organ that is in the making. Show us how to grow wings where there are none.” [Capitals and italics are as per the original edition.]
The tract later states that “The scholar who believes the ‘fact’ of evolution, doubts the infallibility of the Bible. I know of no exception.” The DEVO song “Jocko Homo” provides its own answer: “All together now, God made man, but he used the monkey to do it / Apes in the plan and we're here to prove it / I can walk like an ape, talk like an ape, I can do what monkey do / God made man, but a monkey supplied the glue.”
The “Devolutionaries” that make up DEVO – its classic 1976-84 line-up is Gerald Casale (vocals/bass/keyboards) and Mark Mothersbaugh (vocals/keyboards), their brothers Bob Mothersbaugh (“Bob 1”, lead guitar) and Bob Casale (“Bob 2”, rhythm guitar and keyboards), and Alan Myers (drums) – present as identically-dressed agents of change, shedding light how humanity is devolving, while technology and cybernetic systems rapidly advance, encouraging people to recognise their plight, and recalibrate and reorganise as a result.
I may have made this sound heavy-going for a very fun, surrealist and Dada-influenced band, but “Whip It” is a string of motivational statements about dealing with problems, its video only making the “whip” more literal. A further element is potatoes, referencing people and fans of the band as “spuds”, equating with a lowly vegetable often underestimated, as in the line from the song “I’m A Potato”: “I'm a spudman, I got eyes all around”.
While DEVO did not form in answer to it, the shootings by the Ohio National Guard of thirteen unarmed anti-war protestors at Kent State University in Ohio on 4th May 1970, killing four, loom large over the pre-history of the group – Gerald Casale was at the protest, one of his friends being killed there, while Mark and Bob Mothersbaugh were attending another campus at the university that day. Despite their proximity, there is no DEVO song specifically about the incident – this was left to distant observers like Crosby, Stills, Nash & Young, John Denver, Bruce Springsteen, the Steve Miller Band, The Isley Brothers, Genesis and so on – but it underlined the serious intent of highlighting “de-evolution”.
As early adopters of music videos, conceiving and producing them themselves, DEVO completed a short film in 1976 titled “In the Beginning Was the End: The Truth About De-Evolution”, building a narrative around performances that include characters General Boy and son Booji Boy. The film includes a “De-Evolutionary Oath”, adopting and repurposing a number of “Trick Rules” the “Jocko Homo” tract had “identified” as excuses for evolution theory, reappropriated as calls to action. For the sake of completion, these are: wear gaudy colours or avoid display; lay a million eggs or give birth to one; the fittest shall survive yet the unfit may live; be like your ancestors or be different we must repeat!
My favourite DEVO album is “New Traditionalists”, released in 1981 – it had to be, with “Through Being Cool”, a riposte to the band becoming “cool” after the release of “Whip It”, and employing a darker, more synthesised sound, albeit one caused by the master tape shedding oxide. “Beautiful World” may qualify as one of the best DEVO songs of all, a simple hymn to how great the world is... “for you, for you, for you”. The accompanying video creates a utopian montage of American cultural life, becoming darker and more menacing before the punchline of “It’s not for me” is reached.
I also love how they masqueraded as a corporation, press releases and all, for their most recent album, 2010’s “Something for Everybody”. I now know the famous red ziggurat “energy dome” hats were influenced by the work of scientist Wilhelm Reich, and that I would need to insert a hard hat liner not just for comfort, but to allow the hat to collect energy properly. I find it hilarious that they created the fake Christian pop band Dove, in order so they could appear as their own opening act, one that couldn’t be better than they were. I’m still not sure about the deliberately anaemic cover versions of their own songs in the “EZ Listening Muzak” tapes, originally created to stop live venues playing other bands’ songs before their concerts, but I think they are growing on me – the “EZ” version of “Come Back Jonee” sounds like I may have heard it in an episode of “Rugrats”.
This hasn’t been a case of me recounting lore or building a story. I have been genuinely fascinated by discovering DEVO’s vast body of work, and wanted to share my findings. At the same time, I hope it is as clear as possible that art and politics are not separate, and all art is political as a result – even if the group were just reflecting their current time, that engagement also confirms their intentions in creating that work, and in their continuing to perform it. This notion forms the basis of the art critic John Berger’s book “Permanent Red”, published in 1960:
“But why should an artist’s way of looking at the world have any meaning for us? Why does it give us pleasure? Because, I believe, it increases our awareness of our own potentiality. Not of course our awareness of our potentiality of artists ourselves. But a way of looking at the world implies a certain relationship with the world, and every relationship implies action.”
And so, I love DEVO, and I love how their work energises me.
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