WHAT WE DO IS WHAT WE DO [514]

There is a lot going on here...

Following a new thrill down the rabbit hole is energising, and I am not ready to climb back out of the DEVO cave since writing about the artistic group a few weeks ago, because I am not done with comprehending the extent of their creativity.

This has been understanding the DEVO did not start as a band, but more as an exploration of agit-prop art – music was also among its members’ capability, both Gerald Casale and Mark Mothersbaugh having played in bands, and proved to be such a fruitful avenue for expressing their ideas that it became the major way of disseminating it, causing most casual observers to believe they were a band first... one that had a strong visual identity and philosophical grounding.

This has been realising how easy it is, in our current connected times, to get your own work out – DEVO Inc. was founded in 1978 as the group planned to self-release everything, divisions including Booji Boy Records; DEVO Vision for releasing the “video albums” they anticipated will become the norm; and Recombo DNA Labs, presumably the artistic equivalent of Laboratoire Garnier. They would later acquire a manager and record deals, but continued to make art among those compromises to the music industry as it then stood. Their latest album, 2010’s “Something for Everybody”, turned the capitalism, focus groups and press releases into part of the performance, bringing attention to the accepted parts of the industry machine. 

This is being confronted by Mothersbaugh’s crescendo of yeah-yeah-yeahs in “Uncontrollable Urge”, a song ostensibly about masturbation, while deconstructing two Beatles songs, “She Loves You” and “I Want to Hold Your Hand”. The jerky movement of the alien choreography of live performances for this song continue to this day, including the final formation at its end, Mothersbaugh and Casale sharing the microphone on the final yeah-yeah-yeah, cementing their claim as the de-evolution of Lennon and McCartney.

This has been dealing not with earworms, but earwasps, with irritatingly catchy bass and synth lines, glued together by Bob Mothersbaugh’s lead guitar, topped with wonderfully observed lyrics. A particular favourite is “Modern Life”, which may have been a demo recorded in 1982, eventually finished in 1998 for use in a video game, but it has infectiously catchy call-and-response lyrics: “It’s a modern life, but it’s not what you’re looking for”, and “It’s a modern life, but it reads better on TV”, followed by “wah-oh, it’s a modern life” or “wah-oh, like it came from a zoo”, with the later refrain of “Time to pay up for the fuck up”, one you could not have made.

This has been trying to find if the B-side song “Mecha-Mania Boy” has ever been released on CD. This synth-heavy piece has been a favourite for years, the story of a delinquent being: “In a crowd or all alone / No one's laughing anymore / Now he wants to know your human's name”. This may be a case of trawling the many compilations and re-releases of DEVO songs and albums over the years, an endless mixing and recontextualising of their back catalogue, before I find when it was made, and how much money someone wants for it.

This has been learning that, through many interviews that Gerald Casale has given that mention the massacre at Kent State University on 4th May 1970, that he considers himself lucky that, having concluded that protest had become a dead end in his country, he found a creative outlet for dealing with that, one influence by the subversive practices of advertisers on Madison Avenue than in organisations like the Weathermen. This makes DEVO’s eventual 2009 cover of Crosby, Stills, Nash & Young’s “Ohio”, a song about the massacre finally performed by people that were there, all the more poignant and impactful.

This has been my thinking about what this means for the current moment. I began writing here in 2016, having recognised a febrile time of elections, the Brexit vote, and what felt like the death of a generation of pop culture – David Bowie, Prince, George Michael, Leonard Cohen, Sir George Martin, Sir Terry Wogan, Victoria Wood, Carrie Fisher, Muhammad Ali. That febrility has not subsided, instead exploited by opportunism: AI, far-right politics, clampdowns on free speech and civil liberties by all sides. The utopian view of the future didn’t arrive, so this must be de-evolution... but DEVO didn’t want to be right. I don’t think the group wanted to be interviewed in 2025 as sages of a world gone wrong, but here we are, and I am not done thinking about it.

Seriously, it's DEVO part 3 next time.