YOU TAKE YOUR TIME AND TAKE MY MONEY [134]

It took me until October 2016 to subscribe to Netflix, but it didn’t take long from then for me to discover my problem with it.

I had never seen before the 1978 version of the film “Invasion of the Body Snatchers,” with Donald Sutherland, Leonard Nimoy, and a very early appearance from Jeff Goldblum, and I knew I would want to watch it again... until Netflix removed it, possibly after their rights to it expired. The same was also true of “Psycho II” a film far better than that title suggests, and one that disappeared before I could get to it.

In the end, I did the obvious thing – I bought both films on Blu-Ray, so I can watch them whenever I want. From the same publisher, I now also have a copy of the 1980 Italian horror film “Incubo cilla cittàcontaminata” (English title: Nightmare City), something Netflix was never likely to have. In fact, when I came across the interesting science fiction film “Cherry 2000” on Netflix, I made sure I had my own copy in case it also went away.

For me, it helps to remember that subscription services like Netflix, Amazon Prime, Spotify, Apple Music, Audible, Kindle, and so on, are only effective substitutes for the places you used to hire the same works from: video hire shops like Blockbuster, and libraries – my local library was especially good for foreign films, but I haven’t been there in a long time. You cannot use it as a substitute for your DVD collection, or your music collection, or even your book collection, unless you are the sort of person that lends your stuff to friends without expectation of getting them back.

A couple of weeks ago, I took my Sony Walkman out of my pocket, and my nephew had asked if I had Spotify on it, and if it was connected to the internet – in both cases, the answer was, “it is not a phone.” I had a Spotify subscription once – it came with my phone contract, but I never started paying for it once that was over. Faced with the choice of spending the cost of a CD album with access to a million tracks, I decided I would rather buy the CD I wanted.

Like my DVD collection, I have up to twenty years of carefully curated content at my command, sometimes with a story behind them. For example, Freddie Mercury’s 1985 solo album “Mr. Bad Guy” is out of print, and is quite expensive to buy as a result, unless you researched it and found a reissue as part of a compilation in 2000, and was able to find a copy that way. There is also David Bowie’s album “Never Let Me Down” – Bowie hated the song “Too Dizzy” so much that it is missing from all subsequent releases after 1987, but I am enough of a Bowie fan to find it for myself. My copy of the horrendous Raquel Welch / Mae West film “Myra Breckenridge,” out of print since 2005 and selling for upwards of £40 second-hand, was the result of a speculative bid on eBay, and being lucky with the price: £1.99. This is before I get into all the books I had to buy from the United States, because they’ll never have a Kindle release instead.

There has been much said recently about the impending closure of the arthouse film streaming site FilmStruck (known as FilmStruck Curzon in the UK), and how it reduces the curated spaces for content online. I had almost cancelled my subscription to it due to lack of use, and then its demise was announced. Be assured of this: demand drives the market, and the films will be back again. However, I already have enough stuff like “Citizen Kane,” “Grey Gardens,” “The Blob” and Harold Lloyd’s back catalogue to keep me going until then, because my content is, well, mine.

AND IT WAS ALL YELLOW [121]

On 1^st September 2017, Yell Limited announced the next edition of the Yellow Pages will be the last, with the final Brighton edition for 2019 coming fifty years after the book was piloted there. Like Pears’ Cyclopaedia, whose final edition, after 120 years, was announced by Penguin Books on the same day, when did anyone last use the Yellow Pages?

Let’s see: opening up the final edition for my area, which arrived last month, I randomly find the category “Video & DVD Hire & Retail.” In the UK, the final Blockbuster Video closed in 2011, and the first Blu-ray disc went on sale in 2006. Yes, the same category in the previous year’s Yellow Pages didn’t have anything listed under it either, save from telling me to turn to the section titled “Music Shops (CDs & DVDs)”. Both editions have only one listing there, for an independent record store based over thirty miles away, in another county altogether – there is one in my home town, and it is not listed, along with three others I can think of, and perhaps many more besides them.

Before getting on to how the internet changed everything, TV ads for the UK Yellow Pages focussed entirely on the good things in life, rather than just referring to the book when you have a blocked drain or a broken window, which were the examples they gave. Instead, you have the examples of how it can solve problems for the better, like finding a French polisher before your parents get back, or finally finding a copy of the book on fly fishing you once wrote. On the other side, businesses will want to pay to advertise in the Yellow Pages because everyone is likely to use it – I remember the banks of shelves in my local library that collected all the phone books for the whole UK, but I haven’t been there in some time.

Bristol 2005-06 and 2016-17 editions

Now, there are simply easier, quicker, cheaper and more effective ways of finding the same information, and this was foreseen very early. Yell.com has operated since 1996, pre-dating Google by two years, and offers free listings for businesses, while continuing to make money off both online advertising and their directory enquiries number 118 247, which began in 2003. Their main competitor, the Thomson Directory, launched when British Telecom took over Yellow Pages production from Thomson in 1980, has already ended in print form, and now specialises in website design, SEO builders, and all the stuff to make your business easier to find online – their 2014 printed directory, which I found in our garage, didn’t list even one music shop. Even the major classified ad magazine Exchange & Mart converted to online only in 2009, and forms the backbone of classified ads for a number of local newspapers, although 2009 was also the year I opened an account with eBay.

The end of the Yellow Pages is really just another story of something ending that we already thought had done: it was still relevant where the enormously comprehensive books could not fit through your letterbox, but some novels are longer than the 192-page final edition I received. However, the “let your fingers do the walking logo” will continue online – it was originally designed for the US Bell System (now AT&T) in 1962, but because it was never trademarked (and AT&T were too late when they remembered to try) it is now in the public domain, alongside the gay pride flag and the Smiley Face. I could use it to launch my own Yellow Pages, but I’d need to Google the information to go into it.