Showing posts with label Coors. Show all posts
Showing posts with label Coors. Show all posts

21 March 2021

WE'LL BRING IT BACK NO MATTER WHAT IT TAKES [287]


“Bandit? This is Mr B., and I'm gearjammin' this rollin' refinery, you got another smokey on the rubber?”

I’m surprised I am not more of a fan of Burt Reynolds. Perhaps his career trajectory, by his own admission taking roles that were often more fun than challenging, means we try to focus on his more critically successful roles, like in “Deliverance,” “Boogie Nights,” “At Long Last Love” (with hindsight) and “The Longest Yard.” However, that kind of self-correction does overlook the fact that, if you want a film that guarantees to put a smile on your face, you really can’t do much better than one that gives Burt Reynolds the ability to play a version of himself – that kind of charisma is too hard to replicate.

In watching “Smokey and the Bandit,” you are reminded of a lot of films that will come later, particularly the outlandish car chases of “The Blues Brothers,” but also of “Fast and the Furious.” The strange vernacular of CB radio, a powerful device that links whole groups of people to help the Bandit’s shipment across state lines, entered general usage after the film, no longer the reserve of convoys. Sally Field, shedding the image created of her in TV shows “Gidget” and “The Flying Nun,” plays a runaway bride that drives as well as the bandit, and Jackie Gleason’s sheriff Buford T. Justice, spouting the “sonbitch” swearing that was woven into the script at Reynolds’ suggestion, having been inspired by his father, became the basis of Boss Hogg and “The Dukes of Hazzard,” the stars of whom also have roles in “Smokey and the Bandit.” With that series, and with Roger Corman making a rip-off film named “Smokey Bites the Dust,” such a thing as “Smokey-sploitation” can be said to exist.

As told by his daughter, Alfred Hitchcock was, apparently, a fan of “Smokey and the Bandit.” When I first heard about it, my first action was to try and rationalise it: the film was released by Universal Pictures, and it would be rather odd for one of its largest shareholders, through the sale of “Psycho” and his TV show, to talk down one of its releases. Hitchcock was also known as a collector of fine art, most notably Paul Klee, the sort of thing that requires contemplation with a furrowed brow.

And yet, the plot of the film is hinged on a “MacGuffin” as big as any of those in Hitchcock’s films, and probably one of the MacGuffin-iest of them all: Coors beer, more specifically Coors Banquet Beer, using “banquet” in the same sense as the KFC Boneless Banquet. 

Bootlegging beer is something rather alien outside of the United States, but in an age where anything can be bought everywhere at any time, the idea that Coors could only be bought in eleven states in the US to 1976 is already rather strange, while the company’s decision not to pasteurise its beer made it illegal to bring it into any further states. However, because it tasted nice, it became a national sport to try and take some home with you, creating the narrative timebomb of “Smokey and the Bandit”: Cledus Snow and the Bandit had to get the beer to its destination within 28 hours before the beer went off. Coors only started nationwide distribution across America in the mid-1980s, using refrigerated trucks.

22 March 2020

TOMMY CAN YOU HEAR ME [227]



“This is a mess. No way. I refuse to do this! You're the one who keeps fucking around with it so get off your ass and fix it! You understand?”

I rarely make a conscious decision to watch a horror film, but when I do, I am more likely to choose one from before the mid-1980s, before the cliché, excess and self-referencing set in. You can say the same about any genre, but horror films have more long-running series of films that eventually turn in on themselves. 

I thought the intention of the “Friday the 13th” series of films, alongside “Halloween” and “A Nightmare on Elm Street,” was to kill the killer so definitively, it provided the perfect starting point for next time – how do you bring them back? I know better now: “Friday the 13th” was originally planned to end as a trilogy, but a fourth was then ordered, deliberately titled “The Final Chapter”. However, because part 4 did so well at the box office, another new trilogy was planned, with part 5, “A New Beginning,” released within a year.

Tommy Jarvis, the child who killed Jason Vorhees at the end of part 4, is now older, released into a halfway house from a mental institution, still having flashbacks to Jason – you know he will become him, so the plot becomes a case of guessing who isn’t Jason, once the killings start. John Shepherd, taking over from Corey Feldman as the older Tommy, worked in a mental hospital in preparation for his role, before being told that “Repetition” was a fake title for a “Friday the 13th” film - his performance hides his disappointment very well.

This film feels like it was made to a very strict plan. Killings happen at a steady rate of about one every seven to eight minutes of screen time, as mandated by Paramount Pictures, with a shock or scare if there is no kill, and a liberal sprinkling of sex, gore and gratuitous shots of women’s breasts. For this reason, you have little reason to care when a character dies, as you are only given enough of them to begin caring, before it doesn’t matter anymore. (If anyone can tell me the reason for the redneck mother and son in this film... that's fine, but please still keep it to yourself - it was probably so they could also be killed off.)


This film has a more psychological plot than previous “Friday the 13th” films have, the guessing game around the killer’s identity requiring more of the audience, but switching attention to an ambulance driver, and later revealing his son was staying at the halfway house, was rather jarring. By the end, Tommy has had so many hallucinations you are practically waiting for the final reveal. 

In the end, it all counted for nothing, as Jason Vorhees was simply brought back for part 6, “Jason Lives,” replaying the classic “Friday the 13th” formula, except with more jokes. The actors signed up for a sequel to “A New Beginning,” their characters having survived, had their contracts terminated, with a third actor playing Tommy Jarvis. John Shepherd next appeared in “Thunder Run,” a Cannon Group film that was essentially “Smokey and the Bandit,” but with plutonium instead of Coors.