THE REVOLUTION WILL NOT BE RIGHT BACK [513]

We already know nothing comes for free, and signing up to receive a free television has compromises for its viewer. 

The “Telly”, taking a generic, colloquial name for its own, and only available in the United States at present, is exactly that, a free TV, and one that receives channels over the air in addition to the internet. Furthermore, it has two screens: a 4K HDR “Theater Display”, and a second strip screen under the built-in soundbar, a “Smart Screen” that acting as an assistant for video calls, news, weather and other information, while acting as the settings menu for the device without overlaying the main picture...

It also constantly plays ads. They cannot be turned off. Turning off the “Theater Display” won’t turn off the “Smart Screen” – only turning off the entire unit will do this. Blocking that part of the screen violates the user agreement.

I first heard about the “Telly” through the technology website The Verge, and Emma Roth’s review of it that begins: “The last few months, I’ve felt like I’m living in a cyberpunk movie.” The delivery driver brought Roth’s Telly to her house queried her about it, saying he read that the device takes its user’s data: “‘I know,’ I said, ‘That’s basically part of the deal.’”

The “cyberpunk” nature of the device is in line with similar stories I have seen recently about some Chinese toilets purportedly requiring users to scan a QR code and see an advertisement before receiving toilet paper, and Samsung showing ads on screens embedded into their smart fridges.

The answer from Telly Inc. to the question, “If Telly is free, how do you make money?”, sounds reasonable at the very least: “All smart TVs come with ads. But you’re still paying for the TV. All of that changes with Telly. Telly is so smart, that it pays for itself with the help of advertisers and data partners. We think it’s well past time you got cut in on the deal.”

The ”Telly” user agreement is a long one: you must be at least eighteen years old, commit to using the “Telly” as the main TV in your house, keep it connected to the internet, and not use any software or other items that interfere with or block it, or make any modifications to it, or sell, transfer or dispose of it yourself.

Once you have the “Telly” in your house, you must also abide by a privacy policy, for the device automatically collects activity and viewing data, information collected by its built-in camera and motion sensor – although the camera does have a privacy window – along with any voice commands, purchases made through the device, along with details of the network it is connected, along with any other devices connected to that network. This is required to help Telly Inc. personalise and improve the service provided, monitor trends, detect and prevent security issues and comply with legal and financial obligations.

This is on top of any information collected about yourself through the viewing of the device, like your name, location, contact details, demographic details, professional or employment-related information, education, user preferences and choices made. This information will be required for further improving the user experience, but also for advertising and market research purposes. You will have already given some of this information when you set up your Telly profile: “During the profile creation process, we ask questions about you and your household to provide a useful and relevant ad experience. Brands, in turn, pay for the non-intrusive ad on the second Smart Screen. That’s how you get Telly for free. Plain and simple. We think it’s well past time you got cut in on the deal.”

One thing I have not done with Apple, however, is provide them with debit or credit card details to prove my identity to them, or to help with fraud protection, or confirm I am complying with their user agreement - Telly does require this, specifically for those purposes, even if you are not to be charged for anything. 

“Smart” televisions come with similar user agreements for use of its apps and programs – I instead use a separate device for those needs, an Apple TV box that effectively extends the agreements I already made by using other Apple devices. Curiously, the “Telly” comes with a separate Android TV dongle for accessing streaming platforms like Netflix or Disney+, for only Telly’s own services, and Zoom for video calls, are built into the device.

So long as you can square all the above, the “Telly” is free to use. The user agreement states that if you cannot, its service could be restricted, or your ability to use the device will be stopped. Failing to return the device to Telly Inc. following this authorises them to charge a thousand dollars for the device... at which point the TV is presumably yours, and you can do what you like with it, reconnecting and modifying it however you wish. If that price sounds reasonable for what it can do, you probably already spent that on a similar screen without so many obligations.

WE’D LIKE TO KNOW A LITTLE BIT ABOUT YOU FOR OUR FILES [43]

I suppose I shouldn’t be at all surprised about what I read on Facebook, given the measures being currently rolled out to combat “fake news” articles, but what surprised me more was an advertisement that appeared in the middle of the long procession of updates from family members and work colleagues. Somehow, Facebook’s data and algorithms suggested I read an article, first published by “The New York Times” in October 2016, titled “Is It OK to Find Sexual Satisfaction Outside Your Marriage?” The article turned out to be the from the newspaper’s problem page, which also answered a query about smoking after beginning a new health insurance policy.

I certainly didn’t need to read it – it’s not a case of, “she doth protest too much,” I’m just not married, and I don’t smoke – but it made me wonder what it was about me, or my associates, that made Facebook suggest this to me. An algorithm is not “artificial intelligence,” in which case it would have known better, but all it had to go on is the information we had all been feeding into it.

Later the same day, my thumb clicked on the wrong “Maps” app on my phone, clicking on the app provided with the phone, and not the better one I usually use. Somehow, without me never having asked it, the app had plotted my usual journey to and from work, even down to marking the two ends of the line as, “Work” and “Home.”

We had this coming. Tesco Clubcard, the supermarket loyalty card launched nationwide in 1995, may be the first time most people had come across the idea of “Big Data,” where the data being collected was so large, so complex, that the ways of storing and reading through it had to change. The results, however, caused Lord McLaurin, a Tesco executive, to declare, “What scares me about this is that you know more about my customers after three months than I know after 30 years.”

We rely on “Big Data” to anticipate our needs, demands, and wishes. What that means, however, is that companies can no longer be in a position to guess what people might need. Tesco has expanded enormously over the twenty years since Clubcard began because it knows exactly what it needs to buy – it is a business that no longer needs to anticipate demand, in the same manner as Facebook, Google, Apple, and so on.

However, in the rush to accept the more convenient future that Big Data can bring, we often rush past the Terms & Conditions to press the “Accept” button, something I am also guilty of doing, in the name of convenience. Would we be less accepting to give away our information if we took the time to read through the T&Cs? R. Sikoryak has created “Terms and Conditions: The Graphic Novel,” a 94-page comic adaptation of the Apple iTunes Terms and Conditions but, with this being unauthorised, is it against Apple’s business plans to make their conditions more entertaining to read? Does it no longer matter? I have a good idea for Netflix’s next big show.