GIVE THE PAST A SLIP [515]

DEVO, part 1/3: https://www.leighspence.net/2025/09/its-not-to-late-to-whip-it-511.html

DEVO, part 2/3: https://www.leighspence.net/2025/10/what-we-do-is-what-we-do-514.html

Back in May 2018, I began an article like this: “When you can no longer tell yourself that all will be OK in the end, and how it can’t possibly get any worse, you confide in the relentless march of time: it must be over soon.”

This referred to the term in office of the 45th President of the United States, well before their replacement and re-election. I continued: “What I do know is that everything will find its centre, or equilibrium once more, even if it has to make a new one, as people take stock of where everything has reached.” I later clarified that, “I hope it is clear that this isn’t a repudiation of the way politics is currently conducted in the United States, but of the way conduct is currently conducted.”

The heavy subject matter was my recognising how the philosopher Jacques Derrida’s concept of “deconstruction” was confused with “destruction”, a continuing reassessment over wholesale replacement: “Derrida had to explain that the notion of there being a ‘centre’ was a functional one, as there had to be a centre that helped to form our understanding. Then again, when all you have is the text, the words, to hand, you have to see them in the sense of how they have been used.” This led on to the President’s choice of words in public, on social media, and so on.

The title I gave this article was “You’ll Never Live It Down Unless You Whip It”, incorrectly contracting “You will” from the lyrics of DEVO’s biggest hit in the United States – in the UK, it was their cover of “(I Can’t Get No) Satisfaction”, but more about that later.

I always understood “Whip It” as being more than the cracking of a whip – the second line is “give the past a slip”, an immediate clue that something else is up here – but the song’s video, of a woman’s clothes being whipped away from them, was DEVO’s giving in to the literal and sexual interpretation made by people of the lyrics, rather than accepting them as faux motivational statements that mask the use of violence to solve problems. Infamously, the later song “Through Being Cool” is aimed at “the ninnies and the twits” that misunderstood DEVO in the wake of “Whip It”, the lyrics as playfully direct as possible: “Waste those who make it tough to get around”, and “Put the tape on erase / Rearrange a face / We always liked Picasso anyway”.

I am sure I have previously said that I use song lyrics to title these articles as a primitive mode of search engine optimisation, catching people searching for what they think they have heard. DEVO have also talked about using the tactics of Madison Avenue advertising in getting their message about de-evolution to people. But what both things appear to prove is that people don’t listen closely to lyrics, but those who do are justly rewarded.

One of the best song lyrics I have heard comes from “(I Can’t Get No) Satisfaction”, written by Mick Jagger and Keith Richards: “Well I’m watching my TV, and a man comes on and tells me how white my shirts can be, but he can’t be a man ‘cause he doesn’t smoke the same cigarettes as me.” Richards was asked about this line in 1971, in an interview with “Rolling Stone" magazine, and he starts sounding like me talking about Jacques Derrida:

“A lot of them are completely innocent. I don’t think that one is. It might have been. I don’t know if it was a sly reference to drugs or not. After a while, one realizes that whatever one writes, it goes through other people, and it’s what gets to them. Like the way people used to go through Dylan songs. It don’t matter. They’re just words. Words is words.”

An ongoing theme on this website, since the first article in May 2016, is “all they have are words”, and everything that means. Now that writing about DEVO, a band for whom “In The Beginning Was The End”, has brought me back around to where I started, I feel that, next time, I need to see how I should follow another of their statements: “mutate, don’t stagnate”.

WHAT WE DO IS WHAT WE DO [514]

There is a lot going on here...

Following a new thrill down the rabbit hole is energising, and I am not ready to climb back out of the DEVO cave since writing about the artistic group a few weeks ago, because I am not done with comprehending the extent of their creativity.

This has been understanding the DEVO did not start as a band, but more as an exploration of agit-prop art – music was also among its members’ capability, both Gerald Casale and Mark Mothersbaugh having played in bands, and proved to be such a fruitful avenue for expressing their ideas that it became the major way of disseminating it, causing most casual observers to believe they were a band first... one that had a strong visual identity and philosophical grounding.

This has been realising how easy it is, in our current connected times, to get your own work out – DEVO Inc. was founded in 1978 as the group planned to self-release everything, divisions including Booji Boy Records; DEVO Vision for releasing the “video albums” they anticipated will become the norm; and Recombo DNA Labs, presumably the artistic equivalent of Laboratoire Garnier. They would later acquire a manager and record deals, but continued to make art among those compromises to the music industry as it then stood. Their latest album, 2010’s “Something for Everybody”, turned the capitalism, focus groups and press releases into part of the performance, bringing attention to the accepted parts of the industry machine. 

This is being confronted by Mothersbaugh’s crescendo of yeah-yeah-yeahs in “Uncontrollable Urge”, a song ostensibly about masturbation, while deconstructing two Beatles songs, “She Loves You” and “I Want to Hold Your Hand”. The jerky movement of the alien choreography of live performances for this song continue to this day, including the final formation at its end, Mothersbaugh and Casale sharing the microphone on the final yeah-yeah-yeah, cementing their claim as the de-evolution of Lennon and McCartney.

This has been dealing not with earworms, but earwasps, with irritatingly catchy bass and synth lines, glued together by Bob Mothersbaugh’s lead guitar, topped with wonderfully observed lyrics. A particular favourite is “Modern Life”, which may have been a demo recorded in 1982, eventually finished in 1998 for use in a video game, but it has infectiously catchy call-and-response lyrics: “It’s a modern life, but it’s not what you’re looking for”, and “It’s a modern life, but it reads better on TV”, followed by “wah-oh, it’s a modern life” or “wah-oh, like it came from a zoo”, with the later refrain of “Time to pay up for the fuck up”, one you could not have made.

This has been trying to find if the B-side song “Mecha-Mania Boy” has ever been released on CD. This synth-heavy piece has been a favourite for years, the story of a delinquent being: “In a crowd or all alone / No one's laughing anymore / Now he wants to know your human's name”. This may be a case of trawling the many compilations and re-releases of DEVO songs and albums over the years, an endless mixing and recontextualising of their back catalogue, before I find when it was made, and how much money someone wants for it.

This has been learning that, through many interviews that Gerald Casale has given that mention the massacre at Kent State University on 4th May 1970, that he considers himself lucky that, having concluded that protest had become a dead end in his country, he found a creative outlet for dealing with that, one influence by the subversive practices of advertisers on Madison Avenue than in organisations like the Weathermen. This makes DEVO’s eventual 2009 cover of Crosby, Stills, Nash & Young’s “Ohio”, a song about the massacre finally performed by people that were there, all the more poignant and impactful.

This has been my thinking about what this means for the current moment. I began writing here in 2016, having recognised a febrile time of elections, the Brexit vote, and what felt like the death of a generation of pop culture – David Bowie, Prince, George Michael, Leonard Cohen, Sir George Martin, Sir Terry Wogan, Victoria Wood, Carrie Fisher, Muhammad Ali. That febrility has not subsided, instead exploited by opportunism: AI, far-right politics, clampdowns on free speech and civil liberties by all sides. The utopian view of the future didn’t arrive, so this must be de-evolution... but DEVO didn’t want to be right. I don’t think the group wanted to be interviewed in 2025 as sages of a world gone wrong, but here we are, and I am not done thinking about it.

Seriously, it's DEVO part 3 next time.

THE REVOLUTION WILL NOT BE RIGHT BACK [513]

We already know nothing comes for free, and signing up to receive a free television has compromises for its viewer. 

The “Telly”, taking a generic, colloquial name for its own, and only available in the United States at present, is exactly that, a free TV, and one that receives channels over the air in addition to the internet. Furthermore, it has two screens: a 4K HDR “Theater Display”, and a second strip screen under the built-in soundbar, a “Smart Screen” that acting as an assistant for video calls, news, weather and other information, while acting as the settings menu for the device without overlaying the main picture...

It also constantly plays ads. They cannot be turned off. Turning off the “Theater Display” won’t turn off the “Smart Screen” – only turning off the entire unit will do this. Blocking that part of the screen violates the user agreement.

I first heard about the “Telly” through the technology website The Verge, and Emma Roth’s review of it that begins: “The last few months, I’ve felt like I’m living in a cyberpunk movie.” The delivery driver brought Roth’s Telly to her house queried her about it, saying he read that the device takes its user’s data: “‘I know,’ I said, ‘That’s basically part of the deal.’”

The “cyberpunk” nature of the device is in line with similar stories I have seen recently about some Chinese toilets purportedly requiring users to scan a QR code and see an advertisement before receiving toilet paper, and Samsung showing ads on screens embedded into their smart fridges.

The answer from Telly Inc. to the question, “If Telly is free, how do you make money?”, sounds reasonable at the very least: “All smart TVs come with ads. But you’re still paying for the TV. All of that changes with Telly. Telly is so smart, that it pays for itself with the help of advertisers and data partners. We think it’s well past time you got cut in on the deal.”

The ”Telly” user agreement is a long one: you must be at least eighteen years old, commit to using the “Telly” as the main TV in your house, keep it connected to the internet, and not use any software or other items that interfere with or block it, or make any modifications to it, or sell, transfer or dispose of it yourself.

Once you have the “Telly” in your house, you must also abide by a privacy policy, for the device automatically collects activity and viewing data, information collected by its built-in camera and motion sensor – although the camera does have a privacy window – along with any voice commands, purchases made through the device, along with details of the network it is connected, along with any other devices connected to that network. This is required to help Telly Inc. personalise and improve the service provided, monitor trends, detect and prevent security issues and comply with legal and financial obligations.

This is on top of any information collected about yourself through the viewing of the device, like your name, location, contact details, demographic details, professional or employment-related information, education, user preferences and choices made. This information will be required for further improving the user experience, but also for advertising and market research purposes. You will have already given some of this information when you set up your Telly profile: “During the profile creation process, we ask questions about you and your household to provide a useful and relevant ad experience. Brands, in turn, pay for the non-intrusive ad on the second Smart Screen. That’s how you get Telly for free. Plain and simple. We think it’s well past time you got cut in on the deal.”

One thing I have not done with Apple, however, is provide them with debit or credit card details to prove my identity to them, or to help with fraud protection, or confirm I am complying with their user agreement - Telly does require this, specifically for those purposes, even if you are not to be charged for anything. 

“Smart” televisions come with similar user agreements for use of its apps and programs – I instead use a separate device for those needs, an Apple TV box that effectively extends the agreements I already made by using other Apple devices. Curiously, the “Telly” comes with a separate Android TV dongle for accessing streaming platforms like Netflix or Disney+, for only Telly’s own services, and Zoom for video calls, are built into the device.

So long as you can square all the above, the “Telly” is free to use. The user agreement states that if you cannot, its service could be restricted, or your ability to use the device will be stopped. Failing to return the device to Telly Inc. following this authorises them to charge a thousand dollars for the device... at which point the TV is presumably yours, and you can do what you like with it, reconnecting and modifying it however you wish. If that price sounds reasonable for what it can do, you probably already spent that on a similar screen without so many obligations.