Sunday, October 3, 2021


Hello there. This is a video about my not having made a video in a while. I’m sorry about that, and while I continue to plan the next video, I thought I should reflect on how this happened.

The short answer is that life gets in the way, work gets in the way, and pandemics, when they happen, get in the way. Everyone has had some sort of upheaval recently, and while we wait for things to settle back down again, especially at work, you want to take more time to relax.

Another problem for me personally is finding the perfect formula for making videos for YouTube. You can’t expect everyone to be interested in the same subjects as yourself, and you shouldn’t be disappointed if not everyone engages with what you have made. At the same time, when something does hit, it will be without explanation: my video about why BBC radio had no news bulletin on Good Friday 1930 only had four views in its first two weeks, but has had over seventeen thousand since. It may be because that fact has been repeated enough times that people need to check it, but there aren’t many facts left that haven’t been endlessly explained in a video. What else is there to say when everyone has already said what you we going to say

Where does that leave me? I have concluded that style is what will make for a good video on YouTube. Having good content is an objective, but presentation is more important in getting that content seen. Finding the best way to achieve that takes time, but I think I have a plan now. If engagement is what drives business on YouTube, regardless of whatever the content actually is, then you should keep refining your style until something clicks, or someone clicks. By the way, like, comment and subscribe, as they say around these parts.

There will be a new video – give it a month or so – and it will be titled “How to win a song contest, apparently”. I won a song contest, you see.

Thank you for watching. As ever, find more nostalgia culture crisis at

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