IT’S THE FINAL COUNTDOWN [481]

Instead of always thinking about the next article, I have been persuaded to look back on my writing in the last year. Without going into all fifty-one of them, I have compiled lists of my ten most-read articles published in 2024 – fortunately, I am happy with the quality of all of them – followed by five that I think should get an extra mention.

I don’t see any deliberate connections between approach or subject matter between them, which is a good thing, as I don’t want to be tied down to a predictable formula. However, I do see that they are the products of reactions, either to personal experience or to the news. There is scope for more approaching subjects in a more creative fashion, and to go into greater depth on some subjects, so do expect some experimentation in 2025 – judging from what topped the most-read list below, I had better start exploring approaches to cybernetics, and the cyber-society in which we find ourselves.

I can see the articles listed below cover a lot of ground, which I hope is an indication of confidence. My five hundredth article will appear here during 2025, most definitely the result of perseverance from week to week. Oddly enough, it is only during this year that a couple of ground rules have made themselves known to me: aim to pass five hundred words, but hope to reach a thousand; and attempt to sum up the point you want to make in the first sentence, like how the below piece about Jaguar began: “Creativity doesn’t have to make sense to you personally, even in advertising.” I may have got that last idea from reading something about Stephen King.

Eight out of the ten most-read articles were been published in the last three months, which I have put down to my having ditched Twitter in favour of Bluesky – my handle is @leighspence.bluesky.social – which thankfully feels like the egalitarian Twitter of old. Having locked my “X” account in response to its owner’s twisting the site’s experience out of all recognition, the switch to Bluesky pretty much confirms that links to external sites from “X” were being throttled – once my local bus company stops using “X” for service updates I am deleting the app altogether. I hope to use social media more in 2025 to let people know what they can find here, now that the dust from the social media square-dance-stampede is settling.

And so, here is the list of my most-read articles published during 2024:

1. LIKE A SHOCK TO THE SYSTEM (published 28/01/2024): nailing down a working definition of “cybernetics”, for when I eventually plan to write about cybernetics. With control and communication being key factors across the definitions I found of the word, I can only guess this is a subject that people found important, and not just entertaining to read about.

2. AND NOTHING TO GET HUNG ABOUT (24/03/2024): rediscovering “Seinfeld”, the sitcom that initially made no impact in the UK, having been relegated to midnight screening on BBC Two when Parliament was not in recess, and how it was my little secret before DVDs and streaming made it more accessible. Jerry Seinfeld made some controversial statements when promoting his new film “Unfrosted”, so I guess that added to the interest. 

3. YOU SAW THE WHOLE OF THE MOON (13/10/2024): why did ITV station Meridian Broadcasting use a half-sun, half-moon face to present television in the south of England? See under “things that lived rent-free in my head for years”.

4. BUT STILL THEY COME! (03/11/2024): being bombarded by “Jeff Wayne’s Musical Version of The War of the Worlds” in a busy shop. I don’t think I made clear that I loved listening to the album in full, but that visceral experience in HMV in Oxford Street led me to leave the store empty-handed, hardly the outcome the staff wanted.

5. TOO BUSY DODGING BETWEEN THE FLAK (10/11/2024): Donald Trump is re-elected, but I already talked about him the last time around – unlike him, I didn’t feel like re-litigating the past so, like this list, I linked to what I’ve mentioned before.

6. WE FADE TO GREY (27/10/2024): Fiat won’t sell you a grey car, as it’s not “La Dolce Vita”. This was a case of “I beg your pardon?” upon finding out both that the favourite new car colour in the UK is grey, and that Fiat saw fit to respond.

7. LIKE SUGAR AND SPICE (20/10/2024): Coca-Cola Spiced, a short-lived drink where “spiced” meant “with raspberry”. I had bought the drink, was underwhelmed about it, and with its withdrawal being announced not long afterwards, I could understand why...

8. GONE FISHIN’  (17/11/2024): the nostalgic, Proustian delights of a McDonald’s Filet-O-Fish – this one literally wrote itself, including the snap back to reality about burgers being a “sometimes” food.

9. BOYS ALWAYS WORK IT OUT (06/10/2024): constructing an article using Brian Eno’s “Oblique Strategies” card set. This one became as much of an introspective work as this article was, and has many lessons for 2025, including: “Don’t give yourself enough time to decipher or question your methods. Ritual leads the way. Deadline is style. You are in there somewhere.”

10. I’LL CALL YOU JAGUAR IF I MAY BE SO BOLD (24/11/2024): the reinvention of Jaguar, after people stopped noticing their cars. I felt indignant about the lazy use of “woke” being used to describe a creative endeavour, regardless of it being one from a multi-billion pound company, and that made this article very easy to write.

...and here is my personal list of honourable mentions:

ON WITH THE SHOW, THIS IS IT (07/04/2024) and MERRILY WE ROLL ALONG (14/04/2024): a work performance review leads into a two-part exploration of Bugs Bunny, the witty and fearless cartoon character and queer role model.

SAY HELLO, WAVE GOODBYE (31/03/2024): the death in March 2024 of Wave 105, a very popular radio station that served its local area until its owners realised the license could be fulfilled with less effort, reducing it to local news and ads on a national network. (Since then, two other stations in the same area, Nation Radio and BBC Radio Solent, took on nearly all of Wave 105’s on-air staff, with Nation Radio becoming a more local station in the process – where there’s a will...)

IF YOU’RE ALRIGHT, YOU CAN’T GO WRONG (18/02/2024): celebrating the career of Steve Wright, the immensely popular radio presenter, and discovering how he built the signature sound of his shows. “His public modesty about his own career is admirable, and while he never really got personal on air, you were always left with the impression that he was a thoroughly sincere and hard-working man.”

I'VE SEEN THAT MOVIE TOO (28/04/2024): although prompted by Jerry Seinfeld’s Pop-Tarts comedy biopic “Unfrosted”, the opening sentence, for a look at how Hollywood’s demise has been predicted many time, is definitely that of a film scholar: “To make your debut as a feature film director by declaring the death of the film industry is a trick that Jean-Luc Godard sadly missed.”

DID I TELL YOU EVERYTHING IS FINE (15/09/2024): defining “Pages from Ceefax” as a genre of music, taking in the nostalgia of watching, and listening, to teletext pages filling the gaps between TV programmes.

IF YOU’RE ALRIGHT, YOU CAN’T GO WRONG [436]

"I'm Alright", a novelty song that charted at number 40 in 1982

The outpouring of grief at the sudden death of Steve Wright on Monday 12th February speaks both to the intimate connection between the radio DJ and his audience, and to his professionalism. I shouldn’t have been surprised at my upset over the loss of such an engaging, friendly and funny personality, when that was all I knew of him. 

Media coverage of Wright’s death, coloured by a narrative that he “died of a broken heart” at the ending of his Radio 2 afternoon show by the BBC in 2022, later dispelled by his own brother, collides with his own lack of sentimentality about his career, having only taken over “Pick of the Pops” four months ago, with further projects to come.

Usually a straightforward and nostalgic chart rundown, Steve Wright turned “Pick of the Pops” into a Steve Wright show: engaging chat, meticulously researched facts, and massive current-sounding jingles firing off all over the place, the energy kept high throughout. He did cut off a few songs too early, but name a DJ that hasn’t done the same.

What makes a Steve Wright show can be tracked through an abundance of radio recordings, and listings in the “Radio Times”. Starting his professional broadcasting career at the launch of Radio 210 in Reading in 1976, presenting evening and weekend shows, he was interviewing Marc Bolan and his wife Gloria Jones within its opening fortnight. Wright’s confident and cheeky radio personality is already evident, with only the jingles and content telling you what year it is, despite having to give way to AA Roadwatch telling the audience that the car parks in Bracknell are filling up fast. He also displays the “gift of the gab” required at a time when there were still restrictions on playing records on UK radio.

After three years, a six-month stint at Radio Luxembourg had Wright reading the news bulletins during his own evening show – the peppering of news headlines, weather, showbiz stories and “Strange But True” features through an average Wright show, over and above the news already on BBC Radios 1 and 2, would be read in the same way, more conversational than authoritative, keeping the audience both engaged and informed – “infotainment” is an apt description for any of Wright’s shows.

Headhunted by the BBC, Wright’s first two years on Radio 1 were essentially a bootcamp - if you weren’t a top-class national broadcaster by the end of this, no-one will be. His first Radio 1 show was on 5^th January 1980, presenting Saturday evenings for three months. One month later, Wright presented “Top of the Pops” for the first time without a screen test. After covering the flagship breakfast show during April, and after taking May off, Sunday mornings became Wright’s main show in June - this month also had him present his first Radio 1 Roadshow from that year’s Lawnmower Grand Prix in Holt, Wiltshire. From June to August, he also presented a Saturday lunchtime hour titled “The Amazing Facts and Figures Show”: a “Radio Times” listing in July had Wright saying that “collecting useless but often fascinating bits of information has always been a thing of mine, and it’s surprising what you find out.” The “Strange But True” and “Factoids” features and spin-off books make perfect sense now, especially the one that stuck in my mind: if you unfurl a human brain, you can cover an ironing board with it.

Wright moved to Saturday mornings at the end of August while both frequently covering other presenters’ shows during the week, while acting as film reviewer for fellow host Andy Peebles. This continued until October 1981, when what became known as “Steve Wright in the Afternoon” began, although he continued reviewing films on other shows for the station. The lightly satirical characters like Mr Angry, Damien the social worker and local radio DJ Dave Doubledecks would start to appear, the meticulous preparations for each show becoming more apparent, inviting comparisons with Kenny Everett.

All this happened before you get to what people start with when they talk about Steve Wright: the “zoo radio” format, with lots of co-presenters, lots of features, big interviews replacing character sketches, lots of clapping and lots of “love the show, Steve!” from listeners’ messages. Hearing him speak on his Radio 1 show from May 1983 about spending a week in Los Angeles and New York, mostly listening to the radio and watching CNN and MTV, explains why his shows for the BBC right up to 2024 retained an energy not present on other British radio shows – it had to be imported. Scott Shannon innovated the “morning zoo” breakfast show on WRBQ-FM in Tampa, Florida, taking it to WHTZ in New York – Shannon did not continue with the zoo format upon leaving WHTZ in 1989, but the station continues to run a similar format at breakfast time today.

The major innovation Wright had upon the zoo format was to run it in a continent where, if people weren’t experiencing a lull in their day at 2pm, they were taking a nap. It was a second wind for its audience as much as an entertaining listen, augmented by bespoke jingles sourced from New York production houses. Ironically, when Wright moved to the Radio 1 breakfast show in 1994, carrying the existing format didn’t work, and his Radio 1 career ended the following year – perhaps it was a bit full-on for British audiences at that time of day. After a short break in television and at Talk Radio UK, Wright joined Radio 2 in 1996 for two weekend shows, resuming an updated afternoon show in 1999 that, while toned down a little, remained an outlier to how the rest of the station sounded.

I am not ready to talk about Steve Wright in the past tense, and listening to so much of his work from across his career only made me wonder what he could have done next. His public modesty about his own career is admirable, and while he never really got personal on air, you were always left with the impression that he was a thoroughly sincere and hard-working man, such as when he spoke to Simon Garfield for his book about BBC Radio 1, “The Nation’s Favourite”:

“Part of the success of the afternoon programme wasn’t the fact that we were postmodern and smart, it was that we were reliable and friendly. You could switch on wherever you were and be amused and have a friend. That sounds terribly pretentious, but it’s true: it’s comforting, it’s something nice, it’s upbeat, we tried only to reflect the good, the funny and the interesting... It's just a jobbing broadcaster doing a gig. When you do a show you can't think of the exact numbers of people tuning in and how it compares with the last figures - such thoughts are impostors. What people remember is the time you got them through their depression, or the time you helped them with their exams... Everything else is unimportant. At the end of the day it's just entertainment. Nobody has a disease.”