BY MAKING GROOVY MOVIES [424]

On Thursday 23^rd November, I received an extremely unexpected e-mail: 

“Beginning December 4, 2023, limited quantities of the KODAK Super 8 Camera will be available to U.S. customers. Availability outside the U.S. will be announced at a later date. If you are interested in purchasing a camera once it is available in your country, you must sign up on Kodak's NEW camera reservation list by November 28, 2023, opting in to communications from third-party retailers authorized by Kodak. By completing the new form by the deadline, you will maintain your position from the previous list.”

The Kodak Super 8 Camera was originally announced in 2016, at which point I joined the reservation list. In the absence of further announcements in the following years, I seriously considered whether Kodak was serious: like Polaroid, RCA, and Blaupunkt, the Kodak name has been licensed for everything from cheap AA batteries to tablet computers and blockchain mining, its original business of making camera film now the preserve of professional and “prosumer” especially, especially if a roll of 35mm still camera film can cost nearly £10.

Still, I was intrigued by the possibilities of shooting motion pictures on Super 8 film, using Kodak film cartridges, with a camera that included innovations from camcorders like an LCD screen for a viewfinder, and the ability to record sound onto an SD card placed into the camera. Once developed, the film would be returned to you with a link to download a video film in 4K resolution. I was excited by the possibilities of what I could make – the two-and-a-bit minute run time of a cartridge would be a fun challenge. Kodak announced this camera with a projected price of between $400 and $750 – seeing as the next nearest camera available is the Arri 416, a 16mm industrial film camera with a 2023 price tag of £78,000 (but available to rent), the Kodak Super 8 Camera would have fostered its own industry of filmmakers.

The price of the camera has increased after seven years, but not with inflation: Kodak will now be charging a horrifying $5,495 for a camera that does not appear to have been developed since 2016, having retained the originally announced design. This will be purely for professional use only, demanding professional prices, completely severing me from the possibility of buying one for myself – even the new registration film assumes you are working in the film industry, with a space to write in “other” occupations and intended uses. In 2023, the presence of a replaceable battery should have been enough of a sign this will be a professional product, even if charging it by micro USB appears to be a holdover from 2016. It feels like what could have been a mass-produced camera will now be assembled by hand like a Swiss watch.

For most, the Kodak Super 8 camera’s place in film history has been taken by the Apple iPhone, because its camera has been constantly developed to approach a professional results while being as simple or as advanced to use as its user requires. For the next level up, the Blackmagic Pocket Cinema Camera 6K Pro, with a DSLR form factor producing 6K pictures approximate to Super 35 film, a cinematic motion picture standard, costs half what Kodak are charging for their camera, even if you have to buy the lenses separately. You can apply the film grain in post-production...

YOU GET HIGHER HIGHS, AND EVEN LOWER LOWS [54]

In the last couple of weeks, there have been commemorations and celebrations of the life and work of Ella Fitzgerald, one hundred years after her birth. Among her celebrated performances are a set of television advertisements that both highlight Fitzgerald’s clarity of tone as a singer, and trumpet technological advances in audio and video recording. The two of them cannot exist without the other, and the phrase that accompanied them – “Is It Live, or Is It Memorex?” - became bigger than the company whose products it sold.

The original ad, from 1972, features Ella Fitzgerald, performing live, breaking a crystal wine glass with her voice. This is followed by a hi-fi speaker playing a recording of the same performance, which breaks another glass. Two years later, another ad features Fitzgerald’s orchestrator, Nelson Riddle, listening to a live performance, then a recording of the same performance, and not being able to hear the difference. Fitzgerald also appeared in ads singing about the tapes themselves, and her music were still being featured in Memorex ads twenty years later, by which point the slogan, plus a picture of a breaking glass, appeared on all their packaging.

One of the first tech company start-ups in Silicon Valley, Memorex already came from experience working with showbusiness. Its original employees, led by founder Laurence L. Spitters, had worked for Ampex, which developed reel-to-reel tape recorders at the behest of Bing Crosby, who saw very early how the original German technology could be in recording his radio shows. Later, it developed a magnetic film sound process with producer Mike Todd, and experimented on overdubbing sound with Les Paul, he of the Gibson Les Paul guitar.

The reason Ella Fitzgerald’s Memorex ads stick in the mind so well is how they play with your idea of how the science works. You imagine that it must be the clarity of Fitzgerald’s singing that broke the glass, meaning you can break another glass using a recording of her voice. However, every glass has its own frequency at which it resonates, dictated by the type of glass used, the process in which it was made, any imperfections on the glass, and so on. The recording could break another glass, provided it had exactly the same resonance. Thankfully for Memorex, this means they cannot be sued by that one person that just so happened to have windows that had exactly the same resonance as the Steely Dan track they recorded onto one of their tapes.

Admittedly, the reason for this nostalgia over Memorex was firstly being reminded of the ad, then finding out that the company is still going. It had been the first company to make data storage devices that were compatible with IBM mainframe computers, and the consumer electronics arm was a sideline. However, after not keeping pace at this end, Memorex was bought, the consumer business was sold off, and the brand name changed hands a number of times, before now joining other names, like Polaroid and Blaupunkt, in being found on a number of Bluetooth speakers and “boomboxes,” another name I didn’t realise was still being used. I’m sure Ella Fitzgerald sounds great on all of them.